Morhart, Felicitas M. : rechercher sur Z-Library

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1

Brand authenticity: An integrative framework and measurement scale

Morhart, Felicitas, Malär, Lucia, Guèvremont, Amélie, Girardin, Florent, Grohmann, Bianca

Journal:

Journal of Consumer Psychology

Année:

2015

Langue:

english

Fichier:

PDF, 590 KB

english, 2015

2

Brand-Specific Leadership: Turning Employees into Brand Champions

Morhart, Felicitas M, Herzog, Walter, Tomczak, Torsten

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 369 KB

english, 2009

3

Brand-Specific Leadership: Turning Employees into Brand Champions

Felicitas M. Morhart, Walter Herzog and Torsten Tomczak

Journal:

Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 3.44 MB

english, 2009

4

Research Handbook on Luxury Branding || Foreword

Morhart, Felicitas, Wilcox, Keith, Czellar, Sandor

Année:

2020

Fichier:

PDF, 244 KB

2020

5

Research Handbook on Luxury Branding || Social media and luxury

Morhart, Felicitas, Wilcox, Keith, Czellar, Sandor

Année:

2020

Fichier:

PDF, 255 KB

2020

6

Research Handbook on Luxury Branding || #Luxe: influencers, selfies, and the marketizing of morality

Morhart, Felicitas, Wilcox, Keith, Czellar, Sandor

Année:

2020

Fichier:

PDF, 587 KB

2020

7

Turning Employees Into Brand Champions: LEADERSHIP STYLE MAKES A DIFFERENCE

Morhart, Felicitas M., Herzog, Walter, Tomczak, Torsten

Journal:

GfK Marketing Intelligence Review

Année:

2011

Langue:

english

Fichier:

PDF, 519 KB

english, 2011

8

Collecting Hidden Consumer Data Online: Research on Homosexuals

Morhart, Felicitas, Henkel, Sven, Herzog, Walter

Journal:

Journal of Advertising Research

Année:

2008

Langue:

english

Fichier:

PDF, 107 KB

english, 2008

9

Research Handbook on Luxury Branding || The changing notions of materialism and status in an increasingly dematerialized world

Morhart, Felicitas, Wilcox, Keith, Czellar, Sandor

Année:

2020

Fichier:

PDF, 311 KB

2020

10

Research Handbook on Luxury Branding || Luxury brand consumption in emerging economies: review and implications

Morhart, Felicitas, Wilcox, Keith, Czellar, Sandor

Année:

2020

Fichier:

PDF, 335 KB

2020

11

Bringing Back Charlie Chaplin: Accounting as Catalyst in the Creation of an Authentic Product of Popular Culture

Mikes, Anette, Morhart, Felicitas

Journal:

Management Accounting Research

Année:

2016

Langue:

english

Fichier:

PDF, 2.61 MB

english, 2016

12

Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses

Hellwig, Katharina, Morhart, Felicitas, Girardin, Florent, Hauser, Mirjam

Journal:

Psychology and Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 347 KB

english, 2015

13

Fair Is Good, but What Is Fair? Negotiations of Distributive Justice in an Emerging Nonmonetary Sharing Model

Gollnhofer, Johanna F., Hellwig, Katharina, Morhart, Felicitas

Journal:

Journal of the Association for Consumer Research

Année:

2016

Langue:

english

Fichier:

PDF, 2.02 MB

english, 2016

14

Viewpoint-navigating toward team success

Jenewein, Wolfgang, Morhart, Felicitas

Journal:

IEEE Engineering Management Review

Année:

2011

Fichier:

PDF, 10 KB

2011

15

Navigating toward team success

Jenewein, Wolfgang, Morhart, Felicitas

Journal:

Team Performance Management

Année:

2008

Langue:

english

Fichier:

PDF, 62 KB

english, 2008

16

Inter‐institutional collaboration for new integrative teaching programs

Dörner, Nadin, Morhart, Felicitas, Gassmann, Oliver, Tomczak, Torsten

Journal:

Année:

2011

Langue:

english

Fichier:

PDF, 244 KB

english, 2011